Vollherbst Trendreport 2026 – Packaging Trends, die Kaufentscheidungen prägen

Where 90 cm2 makes a difference. Where packaging wins hearts, minds and purchasing decisions.

The shelf is cluttered. Brands fight for standout. Eyes move on, hands hesitate, and choices become harder. And then: a label that catches the eye. Design that builds trust. Detail that inspires. Purchasing decisions are triggered by many things. The Vollherbst team has brought these influences together in a 2026 trend report.

What you will get from this report:

A new perspective on packaging as a selling point

Five relevant trends, condensed to their core

Concrete ideas for design, material and impact

Observations from real premium projects

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GET THE 2026 TREND REPORT AS A PDF

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WHY THIS REPORT?

Because the consumer makes the final choice — often in seconds. And in a cluttered market, labels play a decisive role in capturing attention and shaping perception. This report gives you clear insight into the trends, design cues and finishing techniques that influence how consumers notice, trust and choose brands in 2026.

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LET'S TALK ABOUT YOUR PACKAGING IN 2026

Would you like to identify which developments are truly relevant for your brand – and which of these make sense in terms of design, materials and finishing?

We would be happy to take the time to show you the options and discuss solutions that can be implemented in practice.

SHANNON MOEBIUS

TELEFON

+49 (0)7642 / 681-155

shannon.moebius@vollherbst.com

TELEFON

+49 (0)7642 / 681‒0

E-MAIL

INFO@VOLLHERBST.COM

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