Where 90 cm2 makes a difference.
Where packaging wins hearts, minds and purchasing decisions.
The shelf is cluttered. Brands fight for standout.
Eyes move on, hands hesitate, and choices become harder. And then:
a label that catches the eye. Design that builds trust. Detail that inspires. Purchasing decisions are triggered by many things. The Vollherbst team has brought these influences together in a 2026 trend report.
What you will get from this report:
A new perspective on packaging as a selling point
Five relevant trends, condensed to their core
Concrete ideas for design, material and impact
Observations from real premium projects
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GET THE 2026 TREND REPORT AS A PDF
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WHY THIS REPORT?
Because the consumer makes the final choice — often in seconds. And in a cluttered market, labels play a decisive role in capturing attention and shaping perception. This report gives you clear insight into the trends, design cues and finishing techniques that influence how consumers notice, trust and choose brands in 2026.
For whom is the report intended?
For brand managers, designers, marketing teams and decision-makers
who not only design packaging, but also use it strategically.
What exactly will I receive?
A clear classification of key trends and their significance for design, material selection and implementation – without ready-made solutions, but as a basis for decision-making.
Does the download cost anything?
No. The report is available to download free of charge.
How will my data be used?
We use your details exclusively to provide you with the trend report. If you also agree to be contacted, we will occasionally inform you about our own content and offers. Further details can be found in our privacy policy.
LET'S TALK ABOUT YOUR PACKAGING IN 2026
Would you like to identify which developments are truly relevant for your brand – and which of these make sense in terms of design, materials and finishing?
We would be happy to take the time to show you the options and discuss solutions that can be implemented in practice.
SHANNON MOEBIUS
TELEFON
+49 (0)7642 / 681-155
shannon.moebius@vollherbst.com
© 2026 VollherbstDruck GmbH – Lichteneckstr. 1, 79346 Endingen